RESEARCH / Users
Surveying and User interviews
Surveying and User interviews
The challenge was to design a checkout process that was tailored to the needs of three different user groups: existing users with active subscriptions, new users, and existing users without active subscriptions. We needed to make the process user-friendly for all three groups while also improving our conversion rates and reducing drop-off rates. Th goal is to provide an improved and more personalised checkout experience that caters to the needs of all users and drives business growth for Jane Plan.
User Interviews
The study involved interviewing 8 facilitators and 2 students, and they shared their thoughts on hybrid learning. One participant noted that remote learning allowed people from all over the country to participate, while another felt that it was disconnected and isolating. One facilitator joked that they needed more monitors in their house, and a student appreciated the ability to re-watch class recordings. However, the participants expressed concern that there was a lack of engagement, with most students preferring to type questions instead of speaking. Overall, the study highlights that engagement is the biggest challenge in hybrid learning and that replicating a real-life classroom experience can help to increase engagement. Participants also expressed a desire for an all-in-one platform.